the digital home of Luke Francis

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I’ve been very proud to contribute to Boneshaker magazine over the last 6-12months, taking on the creative direction alongside Chris Woodward for the latest two issues – all undertaken outside of my daily role as a designer for Taxi Studio.

In my humble opinion, the magazine tells some of the most moving and compelling stories that result from riding a bicycle, all in a beautifully crafted format.

You can pick up a copy at boneshakermag.com – and look out here for issue #15 progress in the near future.

'Block by block the city changed in colour and character, from the vibrant Mission district to the bustling heart of downtown. No soul seemed too busy to talk and say hello, the presence of my bike seemed somehow to disarm them. I was able to feel like a local in an unfamiliar place.'
Late last year, I took my first ever trip to San Francisco with my trusty bike, and wrote a little about the whole experience.

'Block by block the city changed in colour and character, from the vibrant Mission district to the bustling heart of downtown. No soul seemed too busy to talk and say hello, the presence of my bike seemed somehow to disarm them. I was able to feel like a local in an unfamiliar place.'

Late last year, I took my first ever trip to San Francisco with my trusty bike,
and wrote a little about the whole experience.

Inside the walls of Taxi Studio, we’ve been chipping away at a brilliant project for almost a year, and i’m chuffed to say it’s now online for you all to see. Take a look at our new identity for bespoke printers Penstripe – a name that puts a neat twist on the classic pinstripe suits of British tailoring.

It’s been really rewarding working under the team at Taxi to see a project through the initial naming & concept stages; collaborating with illustrator Yehrin Tong to create some frankly astounding posters; having a crack at some bold typographic work; and finally see the brand come to life before my eyes within their actual office environment.

Take a proper look at http://www.taxistudio.co.uk/work/1516/

A photofilm for Taxi Studio centred around the man known as Jam Factory – Gavin Strange.

In light of his involvement with Gromit Unleashed and the huge success of fixed gear film Boikzmoind, I invited Gavin into Taxi Studio for a chat about life, work and his prolific creative output.

I’m grateful to the work of Nick Hand whose Soundslides workshop gave me the know-how and impetus to crack on and do this; to Taxi for sending me to learn these skills; and to Gavin himself, for his relentlessly inspiring outlook on creativity and getting things done.

Keep Riding is a site created to capture a personal journey into what it means to ride a bike in Bristol and beyond, and a record of the people and places that keep me doing so. Take a look at keepriding.org or follow my stories on twitter – @keepridingUK

Keep Riding is a site created to capture a personal journey into what it means to ride a bike in Bristol and beyond, and a record of the people and places that keep me doing so. Take a look at keepriding.org or follow my stories on twitter – @keepridingUK