the digital home of Luke Francis

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Not your typical Jag…As part of the upcoming Clerkenwell Design Week event in London, Jaguar recently announced a competition to design a new ‘skin’ for their new F-TYPE under the theme of Fearless Design.
Taking a close look at the car revealed a ballsy opportunity that struck at the very heart of the brand. So Jaguar, are you feeling fearless?
I’m extremely grateful to all at Taxi Studio, who’ve encouraged & supported the idea from day one. Whether a winner or not, it’s a downright cheeky thought that certainly brings out a smile.F-Yeah!

Not your typical Jag…

As part of the upcoming Clerkenwell Design Week event in London, Jaguar recently announced a competition to design a new ‘skin’ for their new F-TYPE under the theme of Fearless Design.

Taking a close look at the car revealed a ballsy opportunity that struck at the very heart of the brand. So Jaguar, are you feeling fearless?

I’m extremely grateful to all at Taxi Studio, who’ve encouraged & supported the idea from day one. Whether a winner or not, it’s a downright cheeky thought that certainly brings out a smile.

F-Yeah!

'Block by block the city changed in colour and character, from the vibrant Mission district to the bustling heart of downtown. No soul seemed too busy to talk and say hello, the presence of my bike seemed somehow to disarm them. I was able to feel like a local in an unfamiliar place.'
Late last year, I took my first ever trip to San Francisco with my trusty bike, and wrote a little about the whole experience.

'Block by block the city changed in colour and character, from the vibrant Mission district to the bustling heart of downtown. No soul seemed too busy to talk and say hello, the presence of my bike seemed somehow to disarm them. I was able to feel like a local in an unfamiliar place.'

Late last year, I took my first ever trip to San Francisco with my trusty bike,
and wrote a little about the whole experience.

Have a read of my latest piece for Taxi Studio’s blog, celebrating all that’s great about Bristol, bikes and my recent involvement with Boneshaker magazine – http://taxistudio.co.uk/blog/1602/

Have a read of my latest piece for Taxi Studio’s blog, celebrating all that’s great about Bristol, bikes and my recent involvement with Boneshaker magazine – http://taxistudio.co.uk/blog/1602/

Inside the walls of Taxi Studio, we’ve been chipping away at a brilliant project for almost a year, and i’m chuffed to say it’s now online for you all to see. Take a look at our new identity for bespoke printers Penstripe – a name that puts a neat twist on the classic pinstripe suits of British tailoring.

It’s been really rewarding working under the team at Taxi to see a project through the initial naming & concept stages; collaborating with illustrator Yehrin Tong to create some frankly astounding posters; having a crack at some bold typographic work; and finally see the brand come to life before my eyes within their actual office environment.

Take a proper look at http://www.taxistudio.co.uk/work/1516/

A photofilm for Taxi Studio centred around the man known as Jam Factory – Gavin Strange.

In light of his involvement with Gromit Unleashed and the huge success of fixed gear film Boikzmoind, I invited Gavin into Taxi Studio for a chat about life, work and his prolific creative output.

I’m grateful to the work of Nick Hand whose Soundslides workshop gave me the know-how and impetus to crack on and do this; to Taxi for sending me to learn these skills; and to Gavin himself, for his relentlessly inspiring outlook on creativity and getting things done.

Keep Riding is a site created to capture a personal journey into what it means to ride a bike in Bristol and beyond, and a record of the people and places that keep me doing so. Take a look at keepriding.org or follow my stories on twitter – @keepridingUK

Keep Riding is a site created to capture a personal journey into what it means to ride a bike in Bristol and beyond, and a record of the people and places that keep me doing so. Take a look at keepriding.org or follow my stories on twitter – @keepridingUK